Original Research Speech and language therapists’ perceptions of corporate practice in South Africa

Ntandoyenkosi L. Msomi, Suvishka Barath, Andrew J. Ross

About the author(s) Ntandoyenkosi L. Msomi, Department of Family Medicine, College of Health Sciences, University of KwaZulu-Natal, Durban, South Africa
Suvishka Barath, Department of Family Medicine, College of Health Sciences, University of KwaZulu-Natal, Durban, South Africa
Andrew J. Ross, Department of Family Medicine, College of Health Sciences, University of KwaZulu-Natal, Durban, South Africa

Abstract

Background: Corporate speech and language therapy (CSALT) is an emerging field that extends the role of speech and language therapists (SALTs) into corporate environments, enhancing workplace communication and interpersonal skills. While internationally recognised, CSALT remains underexplored in South Africa, where linguistic and cultural diversity present challenges and opportunities for its integration.

Objectives: This study aimed to explore South African SALTs’ perceptions of CSALT.

Method: A qualitative research approach was employed, grounded in a constructivist paradigm. Semi-structured interviews with seven SALTs were conducted and analysed using inductive thematic analysis. The study was conducted through remote interviews via Microsoft Teams.

Results: Participants emphasised the relevance of CSALT in enhancing workplace communication, particularly in multilingual and culturally diverse corporate environments. Essential competencies for effective CSALT practice included business acumen, voice training and cultural competence, with a strong focus on understanding corporate communication styles. However, several barriers to CSALT were noted, such as limited public awareness, misconceptions about CSALT, accessibility challenges and insufficient academic preparation. Participants highlighted the need for greater recognition of CSALT and the development of more inclusive service delivery models to support its integration.

Conclusion: CSALT can potentially improve workplace communication and inclusivity in South Africa. However, its growth is hindered by accessibility challenges and a lack of CSALT-specific training. Addressing these barriers could support its integration into national workforce development strategies.

Contribution: This study highlights the potential to expand SALTs’ scope of practice and contribute to the global discourse on speech and language therapy in corporate health.

Keywords

corporate practice; speech and language therapy; cultural competence; South Africa; cultural sensitivity

Sustainable Development Goal

Goal 9: Industry, innovation and infrastructure

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