Working with Ruth Rabét, Sunflower Business Director for Hidden Disabilities, and Samantha Saunders from Gatwick Airport, we considered that it’s hard to tell at a glance – and important not to assume – so the person with dementia would need a discreet symbol.

We talked about it needing to be something colourful to stand out, so discussed a number of different flowers and symbols. Then we came up with a sunflower – bright, recognisable, universal and positive – so that became the direction of travel. Wearing the Hidden Disabilities Sunflower would be a sign that the wearer required extra time, patience and understanding when travelling through the airport and onboard the aircraft.