While case studies can offer an in-depth investigation of a particular issue in healthcare, cultural context may be overlooked. Researchers may want to consider adding a cultural component to the design aimed at identifying and/or explaining values, beliefs, or traditions influencing the case. The addition of focused ethnography as a supplemental component to the research design is one strategy to examine cultural content. In this article, we provide insights gained from using case study research and focused ethnography in a qualitatively-driven mixed method design. Despite a detailed research plan, there were challenges that hindered the implementation of the design. To help prevent others from experiencing similar methodological challenges, we provide the following lessons learned and recommended strategies: discussion of structured procedures for intentional observations, reflexivity to guide decision-making, and refinement of processes using a pilot study.
Section snippetsCase study researchCase study research has its origins in anthropology and sociology (Platt, 1992). Although there are multiple approaches to case study research, key contributors include Yin, 1989, Yin, 2018 and (Stake, 1995). Yin (2018) transformed scholarly inquiry by educating others on case study as a research method and continues to contribute to the development of case study research. The use of case study research is recommended when answering how or why questions about contemporary events outside the
Focused ethnographyFocused ethnography is a specific ethnographic approach that allows focused inquiry on an existing phenomenon occurring in a culture or subculture of contemporary society (Higginbottom et al., 2013; Knoblauch, 2005). The specificity of focused ethnography allows short, intermittent field visits and intense data collection from multiple sources (i.e., observations, interviews, documents, and field notes), unlike the lengthy field visits associated with conventional ethnography (Higginbottom et
Mixing qualitative methodsOnce a baseline understanding of each qualitative method was achieved, the lead author sought to learn about mixing qualitative methods. Upon initial review of the literature, it became evident conceptual differences existed among concepts of “blending” (Fusch et al., 2017), “merging” (Cote-Boileau et al., 2020), or mixing a “method” (Morse, 2017) or “methods” (Fetters & Freshwater, 2015). Insights occurred supporting the use of two qualitative methods to fully answer the research question(s)
Lessons learned and recommended strategiesThrough this research journey, lessons were learned. In particular, reflexivity was challenging for the lead author, and more structure was needed as a novice researcher. In addition, challenges related to the collection of observation data were a barrier to fully understanding the cultural component. Observational data is critical to the trustworthiness of cultural findings because it provides data for triangulation (Denzin, 1989). However, observations were disregarded during data collection
ConclusionHealthcare is dynamic and complex, often requiring an understanding of the cultural context of the topic being studied. Our goal in writing this article was to provide guidance to other researchers interested in exploring the use of case study research with focused ethnography to study cultural contexts within healthcare settings. Despite the methodological challenges, this experience presented an opportunity to reflect on lessons learned and share strategies that may prevent similar
CRediT authorship contribution statementJones-Hooker: Conceptualization, Methodology, Investigation, Writing- Original draft preparation, Writing- Reviewing and Editing, Funding Acquisition. Tyndall: Conceptualization, Methodology, Supervision, Writing- Reviewing and Editing.
FundingThis work was supported by a Doctoral Student Research Grant from the College of Nursing at East Carolina University in Greenville, N.C.
Declaration of competing interestNone to declare.
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